Softwood Lumber Board Performance Metrics, Presented by Doug Adams of Prime Consulting

Webinar Details:
Thursday, June 27 at 2:30 p.m. ET/11:30 a.m. PT

An email with the webinar link and details will be sent once you register.

Prime Consulting, a third-party performance measurement, evaluation, and return on investment (ROI) modeling firm will provide a topline overview of the SLB-funded program evaluation process and detail the performance measures and metrics from 2012-2018 and the SLB’s ROI for the softwood lumber industry. They will also provide a look into how the performance measures are advancing and how the SLB continues to use data to develop its program strategy and tactics.

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Doug Adams, President & Owner, Prime Consulting

DougAdamsDoug has held a variety of sales and management positions at Frito-Lay and Nielsen before founding Prime Consulting Group, Inc. in 1996. 

For Industry association and marketing programs, Prime regularly conducts ground breaking industry-level studies, state-of-the-industry analysis, program measurement, and member skill building programs. For the SLB, Prime has performed the third-party measurement and evaluation of SLB-funded programs since 2012.

Prime’s clients have included some of the largest USDA Check-off Programs, Food, Beverage, and Retail companies such as American Dairy Association and Dairy Council, Frito-Lay, Propane Education & Research Council, National Association of Convenience Stores, Pepsi, Dean Foods, Hostess Brands, Kroger, Ahold, HEB, Best Buy, and GameStop. Prime has helped individual clients through go-to market strategy development, retail measurement, test market execution, category development, sales training, and advertising effectiveness. Many of these projects involved working directly with leading retailers on marketing, merchandising, or operations initiatives.

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